Professional Website Redesign Services
Is your website costing you customers? Brendan Proctor is a specialist freelance web designer and UX UI web designer with 25 years of experience — delivering bespoke web design, user experience optimisation, and custom website redesign built around real business results.
WEBSITE REDESIGN & UI DESIGN SERVICES
Everything your redesign needs,
handled end-to-end
From outdated layouts to poor UX, Brendan’s professional website redesign and UI design service covers every element that affects how users experience — and convert on — your site. As a dedicated UX UI web designer, every decision is grounded in user behaviour and business strategy.
Bespoke web design
No templates, no shortcuts. Every layout is built from scratch as bespoke web design around your brand, audience, and goals — making your site genuinely distinctive in the South African market.
UX optimisation & user experience design
As an experienced UX web designer, Brendan improves user experience at every touchpoint — restructuring flows, reducing friction, and guiding visitors toward action through strategic UI design for websites.
UI design for websites
Polished, accessible web interface design that looks credible and works intuitively — clean visual hierarchy, purposeful typography, and a UI your users will immediately understand.
SEO-ready website redesign
Technical SEO baked in from day one — fast load times, clean code, proper structure — so Google notices your redesigned site immediately and your organic rankings improve over time.
Custom website design & WordPress builds
Custom website designer work delivered on WordPress or your preferred CMS — giving you full control without needing a developer for every update.
Mobile-first responsive design
Over 70% of South African web traffic is mobile. Your redesigned site will perform beautifully — and convert — on every screen size and connection speed.
TOOLS & PROCESS
Figma web design & a proven design process
Brendan uses industry-standard tools — including Figma web design workflows — to prototype, validate, and refine your site before a single line of code is written. You see exactly what you’re getting before build begins.
01
Discovery & UX audit
We begin with in-depth UX research & audits to assess your current website’s user experience, identify UX friction points, review conversion rate analysis data, and define exactly what the redesign needs to achieve.
02
Strategy & structure
Using user journey mapping and wireframing, we create the sitemap, user flows, and content hierarchy — building the UX blueprint before any visual design work begins.
03
Figma design & UI prototype
High-fidelity Figma prototyping and custom UI design mockups are created and presented for feedback, allowing you to approve the full user experience before development starts.
04
Build & UX optimisation
Your website is developed using responsive HTML/CSS and a flexible WordPress CMS, with a strong focus on UX optimisation, Core Web Vitals optimisation, SEO performance, speed, accessibility, and conversion-focused functionality across all devices and browsers.
05
Launch & handover
We handle launch, testing, training, and post-launch support — ensuring your team can confidently manage the WordPress CMS from day one while maintaining performance, usability, and long-term scalability.
WHY CHOOSE BRENDAN PROCTOR
A freelance web designer who understands what makes South African businesses grow
Working with a freelance web designer means you get a single, senior point of contact from start to finish — not a rotating team of agency juniors. Brendan brings 25 years of experience in UI design for websites, UX optimisation, and custom website design to every project. As a freelance UX UI web designer, you work directly with Brendan throughout the entire process — from brief to launch — with no account managers, no handoffs, and no surprises.
UX strategy before aesthetics
Every design decision starts with improving user experience — not just making things look good. Form follows function, always.
South African context matters
Local connectivity, payment behaviour, and audience expectations are baked into every web interface design — not an afterthought.
Built to last
Scalable architecture, clean code, and training included — so you’re never dependent on a developer for everyday changes.
FAQS
Website redesign & UX design
A UX web designer — or UX UI web designer — focuses on the entire user experience: how people navigate your site, where they drop off, and how the layout guides them toward a goal. It goes beyond aesthetics to improve user experience in measurable ways. Brendan combines both disciplines: strong UI design for websites and deep UX optimisation expertise.
A freelance web designer offers direct access to senior expertise without agency overheads. You get a custom website designer who is personally accountable for every decision — not a junior designer working from a brief they didn’t write. For most South African SMEs, this means better quality, faster communication, and more competitive pricing.
Yes — Figma web design is central to Brendan’s process. Every project includes high-fidelity Figma prototypes so you can see and approve the design — including all UI design for websites — before development begins. This eliminates costly rework and keeps the project on schedule.
Website redesign services and bespoke web design are scoped per project. Most small-to-medium business redesigns range from R15,000 to R60,000 depending on scope, functionality, and the level of UX optimisation required. Contact Brendan for a tailored quote after a free audit of your current site.
A well-executed professional website redesign should improve your rankings over time. Brendan follows SEO best practices throughout — redirect mapping, structured data, Core Web Vitals — so your new site launches on solid technical ground.
Yes — Brendan works with businesses across South Africa. Most of the redesign process, including Figma design reviews and UX workshops, is handled remotely — making location no obstacle for clients in Johannesburg, Durban, Pretoria, or anywhere nationwide.
“A good website redesign shouldn’t just make your business look better — it should make it easier for people to trust you, understand you, and take action. That’s where the real value comes from.”
— Brendan Proctor
Ready to work with a specialist UX UI web designer?
Start with a free audit of your current site. Brendan will identify exactly what’s holding it back — and what bespoke web design and UX optimisation could achieve.